BizRated Mobile: Why Do Email Marketing?

Why Do Email Marketing?

People unfamiliar with email marketing often wonder what all the fuss is about. Didn't spam kill email as a marketing vehicle? And if spam didn't kill it, what about blogs, Twitter and all the other clever ways we can communicate online? Isn't email outmoded?

Those wondering about the benefits of email marketing in today's ever-changing online and marketing environment will find the answers below.

Internet is the fastest growing marketing medium today, simply because most of your prospects spend more time online than reading a newspaper/magazine, watching TV or other media. It makes infinite more sense to invest in online marketing today as it’s cheap and hits your prospects directly.

If targeted correctly and message crafted aptly, E-Marketing can help you deliver the right content to the right prospect at the right time in the selling cycle and continuously achieve high response rates from quality prospects. Perhaps, that would explain why Microsoft sends out over 20 million email marketing pieces every month.

If you are still unsure, then here are the Top 10 Reasons why you should invest in email marketing right away.

Global Reach
No matter where you are or whom you need to reach, targeted emails pave the way. Borders are no obstacles in email marketing. Get your message directly to your contact anywhere in the world.

Lower Cost
Costs incurred in designing, executing, testing, sending and receiving an email is up to 78% less for a run of 5000 over paper-based direct mail version. When you add e-mail to your marketing mix, you spend less time, money and resources than with traditional marketing vehicles like direct mail or print advertising. We have plans that include SMS (Text) Messaging, Instant Messaging, and Social Media for As Low As $29 per month! ALL Services Included.

Interactive
You can innovatively initiate campaigns using graphics, videos, music, quiz, game or whatever that will be of interest to your prospect, to grab his attention and interest immediately.

Highly Personalized
Email enables you to personalize and greet every person you target. This helps in creating a special bond with the prospects.

Round The Clock Marketing
With an email the audience can understand your offering even when you are out of office.

Measurable Results
Special tools are available that accurately measure click-through rate, conversion rate, how a person one arrived at your website, and more, to enable you to assess the success of different email campaigns.

Targeted Marketing
You can create targeted list and reach only those who might require your services, solutions or products without bothering those who do not. You can select each one of your targets based on geography, age, income, spends, and many other parameters. You can create as many targeted lists as you want based on the products or services you are marketing.

Opt-in or Unsubscribe Options
Emails contain opt-in and opt-out options which help you to shortlist your prospects and reach only the ones genuinely interested in your offerings.

Faster Response
Time to receive responses through e-mail is Immediate, where you will get maximum responses on day one itself, while a direct mail campaign would take minimum 7 to 12 days to generate any responses. Further, responding to a direct mail is more cumbersome, while a person can respond to an email immediately.

Simplest
Executing an email campaign is simple and you can do it sitting at home without any extensive resources.
Online marketing is a high response and opportunistic medium for communicating with customers, and if executed right, has the power to bring huge benefits to your business. Go ahead, initiate an extremely targeted e-marketing and see your profits grow. Many of your competitors are doing it already!