Fashion Retailer Case Study
$20,000 sales in 3 hours
Buena Park, CA - The Attic, a Southern California streetwear retailer, made $20,000 in just 3 hours using the latest technology in "multi-mode marketing". We wanted to share this amazing story.
How did The Attic do it?
They sent sales alerts to opt-in VIP's via Mobile Text (SMS), Instant Message, and Email in less than 24 hours before a big sale event...
Summary of The Attic's 4th of July Sale:
- The Attic texted 1200 people on their opt-in mobile list and 232 people showed up before the store even opened (that's a 20% response rate).
- They sold $20,000 worth of merchandise in just 3 hours. A record for The Attic!
- Average VIP spent $20,000/232 = $86.21
- It only took 2 days of planning and advance notice for this event.
Conclusions:
- High impact communications via mobile text and instant message (IM) will keep your customers informed and ultimately increase sales (especially on slow days).
- Mobile text and IM are amazing ways to alert customers with sales, promotions, new product arrivals, and important announcements.
- With BizRated Mobile there's no need to plan weeks ahead to get an important message out and wonder if it gets read.
- "Multi-Mode Marketing" can take your business to the next level and set you apart from your competition by giving you that extra edge.
- Email alone just isn't fashionable enough, and it does not cost anything more than what you are already spending for email.
You can take advantage of BizRated Mobile's 30-day trial program by clicking here.