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Articles/News

  • The Ad Effectiveness Survey commissioned by Forbes Media in Feb/March 2009 revealed that email and e-newsletter marketing are considered the second-most effective tool for generating conversions, just behind SEO (reference).
  • Shop.org's State of Retailing Online 2009 survey of retailers found that "E-mail is the most mentioned successful tactic overall" (reference).
  • In Datran Media's 2009 Annual Marketing & Media Survey, 80.4% of industry executives said the email channel performed strongly for their company. This was the top result (reference).
  • A December 2008 survey of hundreds of marketers by MarketingSherpa saw pay-per-click search ads rank top for ROI, followed by email marketing to house lists in second place (reference).
  • Marketing service Epsilon determined that clients were getting $0.14 revenue for each email delivered in Q3, 2008 (press release).
  • A February/March 2008 retailer survey by shop.org revealed that email marketing has the second lowest cost per order (CPO) of any online marketing tactic. The CPO of $6.85 compares favorably with, for example, paid search's CPO of $19.33 (reference).
  • A 2008 survey by Newsweaver and B2B Marketing Magazine of 175 UK B2B marketers revealed 78% considered email "critical" or "very important" to their B2B marketing strategy (press release). Newsweaver also surveyed Irish marketers, and 78.1% said that email is either "important" or "very important" to their overall marketing strategy (article).
  • In August, 2009, Veronis Suhler Stevenson's annual Communications Industry Forecast suggested total spend for email will grow from $11.9 billion in 2008 to $27.8 billion by 2013 (see press report).
  • Mobile Marketing: Dunkin’ Donuts Serves SMS. A two-month SMA-based advertising campaign in Italy, for instance, resulted in a 9% increase in sales for Dunkin’ Donuts stores in Rome. (Article)
  • An April 2009 survey of senior marketing executives by the European Interactive Advertising Association revealed that 46% of respondents plan to invest more in email (report).
  • In Datran Media's 2009 Annual Marketing & Media Survey, 58.5% of industry executives said they planned to increase investment in email. Only 5.7% planned to decrease it (reference).
  • Internet Retailer's April 2009 email marketing survey found that 51.6% planned to increase spending on email during the recession, and only 4.7% planned to decrease it (reference).
  • Shop.org's State of Retailing Online 2009 survey of retailers found that 88% of them list "e-mail as a high priority for the year" (reference).
  • A 2009 survey of US B2B marketers by MarketingProfs and Forrester Research found that 39% planned to increase email budgets, while 11% planned a decrease (reference).
  • The CMO Council's Marketing Outlook '09 Report reviewed the plans and opinions of 650 marketers. Email marketing was the top target area for investment in 2009.
  • A survey of B2B marketers in November, 2008 noted that 68.3% intended increasing spending on email marketing in 2009 (reference).
  • The DMA estimate spending on email marketing (in the USA) will increase from $600 million in 2008 to $700 million in 2009 (reference).
  • A 2008 survey by Forrester Research revealed that 95% of surveyed marketers use email marketing, with another 4% planning to do so by year end (see reference).
  • In a 2008 survey of 200 corporate markters, 74% said they would increase spending on email campaings over the next three years (article).